meta description seo
Meta Description SEO
When analyzing your meta description for search engine optimization, you are going to want to analyze three aspects of your meta description. You are going to analyze your keyword or keyphrase prominence, density, and count.
The meta description keyword prominence, is the proximity of your keyword to the beginning of your meta description. Lets look at an example. For this example, we are going to analyze the meta description of High Rankings web page regarding search engine optimization for meta description. This seems like a suitable example for many reasons, its topic as well as its proximity in Google search results for the key phrase “Meta Description SEO.” In which place it currently ranks first.
How to Create a Meta Description Tag for SEO (Search Engine …
Meta Description Tags serve two purposes. They should utilize keyphrases, plus entice users to click the link at the search engines.
This meta description is 21 words long. It contains 132 characters which is almost perfect. Search engines will not display more than 160 characters, and more often than not will not even recognize them, so you are wasting your time.
Of most importance, search engines read the importance of this meta description in a manner such as this…
Meta Description Tags Serve [ 100% Prominence ] [ 19% Density ]
Meta Description Tags [ 100% Prominence ] [ 14.3% Density ]
Meta Description [ 100% Prominence ] [ 9.5% Density ]
You can begin to see the regression analysis that is going on. Even though “meta description seo” is never a keyphrase in the meta description, this site has pulled together enough resources to rank number one. The analysis continues on and analyzes every word and phrase seperately for its prominence and density. As you can see the density decreases as the word count decreases. If your meta description was six words, such as “Meta Description SEO is Very Fun” (which I am not recommending you use…) – then Meta Description SEO has 100% prominence and 50% density. But that does not make it a powerful Meta Description.
It is important to remember that above all, the SEO importance of a Meta Description is to encourage users to click, just as High Rankings as defined in their meta description. If you are intersted in learning more regarding meta descriptions, please refer to our static pages in the drop down menus above for on-page optimization resources and analysis.
